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Photographs Show Your Impact

Your impact is the difference you make in the world.

It's what to DO that matters. Doing is action. Pictures of people not DOING anything but posing don't help you.

Photos that show impact aren't always easy to get. They require thought and an open mind.

But they can transform the way people perceive your organization.

I've worked for and with nonprofits for 15 years. I've learned how to think about impact. I capture it in photos that make powerful marketing assets.

Please get in touch if you want your organization's photos to show what you truly do. Email me at will.schermerhorn@gmail.com. Call me at (703) 338-1776.

Two young women at an outdoor table each dip brushes into a paint container.

A Moment in Context

Two young women in Egypt are painting and each is independent. One has an intellectual disability and one doesn't. It's a moment that shows the impact of a Special Olympics program that brings together young people with and without disabilities. Photo by Will Schermerhorn

Two young women in a big kitchen table work together to put muffin batter into a baking tin.

Who Is Leading?

A volunteer supports as a SPARC club member leads. Learning to lead--and being empowered to lead--are two ways this Northern Virginia nonprofit changes the lives of people with disabilities. Photo by Will Schermerhorn

Two young women in a big kitchen table work together to put muffin batter into a baking tin.

Leadership When Tensions are High

Jimmy Massina of South Africa referees a Special Olympics World Winter Games floor hockey match. His intellectual disability was no barrier to his confidence and effectiveness. Photo by Will Schermerhorn

A woman in a kitchen covers her eyes with the back of her hand. Cut onions are in front of her.

Responsibility is Empowerment

In Merida, Mexico, a young woman making dinner handles the eye-stinging pain of raw onion. She's got a job to do, and she does it. It doesn't matter that she has an intellectual disability. That shows empowerment at the family level. Photo by Will Schermerhorn

A woman in a kitchen covers her eyes with the back of her hand. Cut onions are in front of her.

Having a Voice among World Leaders

Brightfield Shadi of Botswana has an intellectual disability--and he has the attention of the room at a Special Olympics summit in Los Angeles. The moment shows the empowering effect of giving a voice to all. Photo by Will Schermerhorn

Expert Photography for Business Needs

I bring the same energy to all my shoots. I'm looking for defining moments, interesting angles that capture the spirit of the people involved. You'll get a set of photographs you can really use.

Please get in touch: Email me at will.schermerhorn@gmail.com. Call my cell phone at (703) 338-1776.

  Events

A woman on stage holds a microphone as she sings. The band is in full swing around her.

The Angle

Putting your subject in context means you need to move, to climb, to crouch and to experiment.

Showing Context

A big picture that shows everything going on evokes the excitement of an event.

  Portraits

Bring On The Light

Our world is full of light, so you need to know how to use it, and when to add to it.
Backlighting with a touch of fill light makes for a great photo.

Natural Light

Natural light is all around you.
When it's just right, accept the gift and take the picture.

  Promotional Photos

He's Our Man

Posing groups isn't as easy as it looks, but with thought and experience, you can get exactly the shot you want.

The Power of Geometry

Posing is part math and part art. The arrangement of faces in a photo like this one is the result of conscious choices.

  Business Meetings

The Moment

Every second of a meeting is an opportunity to shoot--or to wait for the right moment. It's not a matter of proving an event happened. It's about capturing the moments that matter.

Looking for Attention

When someone is talking, you want to show that people are listening. Finding a way to show that and finding the right moment requires steady thought and attention.


About AtomStream

Will Schermerhorn at AtomStream Communications focuses 20+ years of experience in online content and photography on your organization.

  • 8 years as a newspaper reporter.
  • 12 years with Internet pioneer AOL Inc.
  • 10 years at Special Olympics International.
  • Professional photographer for D.C. agencies and nonprofits.
  • Award-winning work as a documentary filmmaker.

Call: (703) 338-1776 | Email: will.schermerhorn@gmail.com


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Will Schermerhorn smiling.