Your impact is the difference you make in the world.
It's what to DO that matters. Doing is action. Pictures of people not DOING anything but posing don't help you.
Photos that show impact aren't always easy to get. They require thought and an open mind.
But they can transform the way people perceive your organization.
I've worked for and with nonprofits for 15 years. I've learned how to think about impact. I capture it in photos that make powerful marketing assets.
Please get in touch if you want your organization's photos to show what you truly do. Email me at firstname.lastname@example.org. Call me at (703) 338-1776.
A Moment in Context
Two young women in Egypt are painting and each is independent. One has an intellectual disability and one doesn't. It's a moment that shows the impact of a Special Olympics
program that brings together young people with and without disabilities. Photo by Will Schermerhorn
Who Is Leading?
A volunteer supports as a SPARC club member leads. Learning to lead--and being empowered to lead--are two ways this Northern Virginia nonprofit changes the lives of people with disabilities. Photo by Will Schermerhorn
Leadership When Tensions are High
Jimmy Massina of South Africa referees a Special Olympics World Winter Games floor hockey match. His intellectual disability was no barrier to his confidence and effectiveness. Photo by Will Schermerhorn
Responsibility is Empowerment
In Merida, Mexico, a young woman making dinner handles the eye-stinging pain of raw onion. She's got a job to do, and she does it. It doesn't matter that she has an intellectual disability. That shows empowerment at the family level. Photo by Will Schermerhorn
Having a Voice among World Leaders
Brightfield Shadi of Botswana has an intellectual disability--and he has the attention of the room at a Special Olympics summit in Los Angeles. The moment shows the empowering effect of giving a voice to all. Photo by Will Schermerhorn
Expert Photography for Business Needs
I bring the same energy to all my shoots. I'm looking for defining moments, interesting angles that capture the spirit of the people involved. You'll get a set of photographs you can really use.